South Africa’s government and Tourism Commission launched the campaign this morning, bringing together a variety of events from September through November under one marketing umbrella.
While long-running events such as The Show, Pageant, Bay to Birdwood, and OzAsia are included, other existing events have been expanded, while new events were announced today.
The biggest new event is Harvest Rock, billed as a âmusic, food and wine experienceâ and hosted by Secret Sounds, the owners of the Falls and Splendor in the Grass festivals.
Although no location has been announced, Secret Sounds CEO Jessica Ducrou said the group “can’t wait to bring the city’s parks to life.”
“We are delighted to be working with the Government of South Australia and the South Australia Tourism Commission to organize an exciting new destination festival for Adelaide in the spring of 2022,” she said.
âHarvest Rock will be an event with a variety of experience levels, offering guests the chance to see some of the most iconic international artists from overseas and of course the best from Australia, while tasting the food, produce and the state’s nationally renowned wine. It’s a match made in festival heaven.
Adelaide Oval’s Village Green will host The Ultimate Event in October, a sit-down concert featuring Anthony Warlow, Kate Cerebrano and David Campbell with a 50-piece band and orchestra.
A two-day preview of a new art, food and wine program called Barossa Contemporary will be presented at venues in Seppeltsfield, Tanunda, Angaston and Nuriootpa in October, with a 200-event schedule slated for next year. .
âBarossa Contemporary is a bold statement on resilience, creativity and originality,â said organizer Zac Tyler.
âHe will combine the current identity of the Barossa as a breeding ground for artisanal cuisine and wine with stimulating experiences that will challenge and excite the perception of the people of the region. “
The Tarnanthi Indigenous Art Festival at Art Gallery SA is also included in Bloom with Feast Festival, OzAsia and Cheesefest, while IMMERSE, at Light ADL in Light Square, promises âspectacular virtual worlds filled with light and musicâ.
An Australian Superbike Championship round at Tailem Bend in September is also included in the campaign, as is the Adelaide Rally car festival.
The government said the rally would resuscitate the Gouger St street party and end with a final in the East End, while adding “a new Adelaide Tourist Trophy category offering up to $ 20,000 in prizes” to attract more participants and interstate visitors.
Prime Minister Steven Marshall said the Bloom campaign “will increase visits and spending in Adelaide and the South African region at a key time of the year”.
“Our city is known for its sporting summer, Mad March festival season and winter attractions such as the Adelaide Cabaret and the new major event Illuminate Adelaide – now is the time for spring to shine,” he said. declared.
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