Amazon Creators ‘Fairfax’ Talk Streetwear Satire, Supreme & More

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As they grow up, everyone has their holy grail, the things they would do anything to own. For Teddy Riley, it was a purple ABC Camo zip hoodie from Bape. For Matt Hausfater, it was a pair of Arnette sunglasses and a No Fear chain wallet he bought in 1995. And Aaron Buchsbaum spent all his bar mitzvah money on a velor tracksuit. Sean John. Everyone had their own holy grail as a teenager. Now everyone is in the entertainment industry. Riley and Buchsbaum met while attending USC in the 2000s and have since written and sold various projects together, such as El Tigre, a comedy which was sold to Sony in 2012. Hausfaster has been a writer and producer on various comedy series such as NBC’s Not datable, and also helped develop shows for networks like NBC and FOX throughout his career.

For their latest project, the trio got together to co-create Fairfax, a new animated comedy series premiering on Amazon Prime today. The first season centers on a group of four college kids, Dale (Skyler Gisondo), Derica (Kiersey Clemons), Benny (Peter S. Kim), and Truman (Jaboukie Young-White), as they navigate Fairfax Avenue, the Iconic block in Los Angeles, the show bears the name, in search of their own holy grail, primarily a Dr. Phil box t-shirt from the neighborhood’s most popular brand, Latrine.

For streetwear aficionados, the benchmark should be immediately obvious. One of Supreme’s most famous pieces is their photo t-shirt which features characters like Kermit the Frog and Raekwon wearing the brand’s famous Box Logo t-shirts. In Fairfax, it is Latrine, not Supreme, which sells the limited models. But rather than an iconic rapper, the celebrity of choice is a well-known television therapist. Yes, it’s a bit outside left field. But that’s kind of the point. This is the same reason that later in the series, Shania Twain is headlining a hip-hop festival, and in other episodes, Joaquin Phoenix serves as a streetwear plug-in that has information about the next releases. It doesn’t quite make sense, but it’s so weird that you can’t help but laugh at least.


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