Chai Point announces its foray into Instant Chai


Mumbai, February 19, 2021: Chai Point, India’s largest omnichannel beverage brand, has announced its foray into the instant chai category. The company launched Instant Chai in three flavors: masala, ginger and cardamom. The instant chai will be available in convenient easy-to-carry “bag” formats at a price of Rs 180 for a pack of 10.

The Instant Chai range is now available on the D2C platform recently launched by Chai Point in addition to the biggest ecommerce sites including Amazon, Flipkart, Snapdeal, Big Basket, SuprDaily. The range is also reportedly available in 170 stores in Chai Point.

Amuleek Singh Bijral, Co-Founder and CEO of Chai Point, says: “The pandemic has brought about many fundamental changes in the way we consume F&B. As white collar workers with a millennial mentality continue at the WFH, their Chai consumption is at an all time high and our customers want the same Chai taste they get in our stores, despite being ready in seconds. The launch of Instant Chai is another way of staying in tandem with the needs of our customers for whom Chai is a fuel that keeps them alive even when working from home. ”

The Chai Point range of instant teas is a drink specially designed for the busy work of home meetings, late working days, travel and vacations without compromising the authentic taste of home-made chai.

This is a 100% natural preservative-free product, where real tea and spice extracts are blended with the highest quality dehydrated milk in state-of-the-art German machines to deliver a truly authentic chai experience. Chai Point is known not only for ensuring balanced sugar levels in drinks, but also for offering 100% natural alternatives like jaggery and honey. Likewise, for this product, the Company introduced a finely dosed amount of sugar and also made sugar-free options available to customers.

Chai Point Instant Chai No Sugar Added is an aromatic delight for those looking to stimulate their senses, without the sugar. To enjoy that perfect instant chai, simply add hot water to the premix and reconnect with what really matters in life.

The company aims to grow the Instant Chai category into a Rs 10million business over the next 12 months.

Now take your cup of Authentic Instant chai wherever you go.

About Chai Point

Chai Point is an omnichannel brand launched in 2010 by Amuleek Singh Bijral and Professor Tarun Khanna of Harvard. The company which reaches millions of customers every day through multiple channels such as boxC, stores, delivery, is backed by renowned investors such as Paragon Partners, DSG, Eight Roads Ventures, Saama Capital. Chai Point operates more than 175 stores in 8 cities, selling 3,000,000 cups every day. The company has raised $ 34 million in funds to date. The last round in which Chai Point raised $ 20 million in Series C was led by Paragon Partners.


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