Summer In Tha Carolinas Music Festival to Showcase North Carolina’s Rising Hip-Hop Talent at Moore Square Park


Through Shakilya Laurent

July 13, 2021

After a year of enduring confinements and Covid restrictions, we are finally witnessing the return of music festivals this summer. Artists finally have the opportunity to perform live again, filling a space that they have been lacking for several months.

Raleigh is no stranger to music festivals, as Hopscotch and Dreamville have drawn thousands of people to the city in recent years. This weekend, the city will host its first music festival since the pandemic with Summer In Tha Carolinas, the first large-scale event at the new Moore Square Park in downtown Raleigh. The event is also one of the first of its kind, as the lineup features all the local artists and rising stars of North Carolina’s burgeoning music scene.

Behind the organizers

The brain of the festival is Noah Beard aka NOAHH, with his collective, The Lo $ t Generation. The seven-piece group has been making waves on the Raleigh music scene for the past few years, making their opener debut for fellow North Carolina rapper Nance. Beard met the members of his group after moving to the Raleigh area of ​​Kentucky during his freshman year of high school. They formed organically in 2017 and came together to form friendships and collaborate on music and live performances.

Noah Beard and the late Cloudy Nueve. Courtesy

Beard has become his passion for shows, and now he sees them as “works of art”. It has always been a passion for him to showcase regional artists. Prior to Summer In Tha Carolinas, he used his connections to help promote his band and other regional artists at venues such as Lincoln Theater, Wicked Witch, Motorco and Imurj. “From 2018 to 2019, I did [about] 18 shows only for local artists. I booked the place, paid for it and just asked people to come and show off their skills and talents, ”Beard explained.

One year in preparation

The festival is an extension of the space that Beard has already provided to many artists in the RDU area, and the event has been in the works for over a year. In March 2020, just before the lockdown began, his group had scheduled a show at the Lincoln Theater with BIGBABYGUCCI, 10cellphones, Felix Wood and rising star TiaCorine, but it was canceled a week ahead of schedule.


Fast forward to lock; Beard decided to expand his March 2020 show, coming up with the idea of ​​a music festival. It was his first time planning an event at this level, but luckily he had some help along the way that made the planning process easier. All of the lineup artists and vendors are good friends who he said deserved a bigger platform for their talents. Its relations with concert halls have enabled it to access logistical necessities such as fences and a security team. Even the way he secured Moore Square Park happened by chance. “It all came together thanks to a blessing. My friend [Hussel], was meditating in the middle of this park and ended up meeting Amanda Fletcher, who took care of the reservation, ”he said. When Beard contacted Fletcher, she was open to the idea of ​​a music festival.

A range of regional talents

The lineup extends outside the RDU area, including those of Charlotte and the Triad with notable artists like BIGBABYGUCCI, TiaCorine, Belis and 10cellphones. Although it mainly features hip-hop artists, you can expect everything from a mix of melodic and soulful hip-hop to the alternative indie music of Winston-Salem. Sonny Miles, Felix Wood of Raleigh and ascendant Carolina artists like LesTheGenius, Zack Cokas, OG Spliff, Jay Storm and Maasho.

There will also be tributes to fallen North Carolina rappers Cloudy Nueve and SauxePaxk, two rising stars who have influenced the new generation of young artists from the Carolinas.

A taste of North Carolina

Aside from the music, there will be several local vendors and food trucks on hand which will include prize wheels, virtual reality stations, and premium products for customers to purchase, such as t-shirts, crystals. , etc. Food trucks will be lined up at the rear of the site near Squareburger and will include a variety of cuisines, from Aacme Soul & Seafood to Pablanos Tacos. With all the vendors and food trucks hailing from North Carolina, you’ll get an eclectic taste of what the state has to offer.

The Summer In Tha Carolina Festival will take place July 17 at Moore Square Park from 12 p.m. to 11 p.m. Tickets are still on sale, and in case you are unable to attend the event, it will be available live on the LIVIT App.

Follow the festival on Twitter and Instagram.

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