Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), in collaboration with the Roads and Transport Authority (RTA), today announced the return of the Dubai Metro Music Festival from March 16-22.
During the global music celebration week, Dubai Metro stations will become stages for live musical performances by local, regional and international musicians representing a range of musical genres. The Festival is part of the ongoing #DubaiDestinations campaign focused on showcasing the outstanding experiences, events and activities of #DubaiArtSeason.
An eclectic lineup of 20 musicians will perform at five Dubai Metro stations – Expo 2020 Dubai, Jebel Ali, Mall of the Emirates, Burjuman and Union – from 4:00 p.m. to 10:00 p.m. Metro commuters, who represent a microcosm of Dubai’s culturally diverse community, will be treated to a real treat of captivating musical performances featuring strings, percussion, wind and other unusual instruments.
Rowdah Al Mehrizi, Director of Marketing and Corporate Communications, Business Administrative Support Services Sector, RTA, said: “The Roads and Transport Authority is delighted to be working with Brand Dubai to bring music lovers a second edition of the Dubai Metro Music Festival which promises another wonderful celebration of music from around the world. We continue to work with partners like Brand Dubai to enhance the city’s platform for art and music to flourish, while enriching the city’s creative environment by making the performing arts global. more accessible to the community. The metro stations, which represent the best transport infrastructure in the world, serve as marvelous stages not only to present the best of world music, but also to showcase Dubai’s identity and values.
“The initiative is part of a series of joint projects we have undertaken in cooperation with Brand Dubai to promote culture, art, creativity, heritage and aesthetic appreciation in the city in unique new ways. We continue to be committed to forging strong cooperative ties with key stakeholders and institutions to introduce initiatives that improve the way residents and visitors experience Dubai,” she added.
Shaima Al Suwaidi, City Branding Manager, Brand Dubai, said: “The Metro Music Festival represents the epitome of cultural diversity and inclusiveness that is at the heart of Dubai’s ethos. In line with the vision of the Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum to make Dubai one of the best cities in the world to live and visit, the Festival will add notes unique creativity and beauty to the pulse of urban life. The Festival brings together some of the most innovative musicians from the region and around the world to engage with audiences, enrich the experience of Dubai residents and visitors, and allow them to connect with the city in new ways. The Festival is a celebration of the creativity, cosmopolitanism and openness that make Dubai one of the most culturally vibrant metropolises in the world.
“We are very pleased to renew our partnership with RTA for the Dubai Metro Music Festival to provide the city’s residents with the opportunity to enjoy unique cultural experiences integrated into daily life in the city. We expect the second edition of the Festival, launched for the first time in 2019, to attract even more metro users and music lovers. The Festival is also intended to further raise Dubai’s profile on the global cultural map as a hub for artists and musicians from around the world to showcase their talent,” she added.
The Festival’s dynamic range of musicians includes traditional and experimental artists, street artists, classical instrumentalists and fusion musicians, who are considered among the most talented artists shaping the future of music in their respective countries.
Featuring innovative instruments and offbeat musical styles from both traditional and non-traditional music genres, Festival performances are expected to elicit a huge response from audiences. All performances will rotate over the seven days of the festival to cover the five metro stations.